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Monthly Archives: July 2007

Opt In Email Marketing

July 31, 2007 – 10:22 pm

According to well known marketing experts Ernan Roman and Scott Hornstein, “The consensual marketing opt-in process provides both immediate and long term value to the customer. Short term, customers
begin to receive more relevant and useful communications. Over time, marketers have the ability to provide increasingly focused and targeted exchanges of information that will raise each […]

By James Michelson | Posted in Direct Marketing, Opt In Email Marketing, Internet Marketing, Web Site Advertising, Variable Data Printing, PURLs, Direct Mail | Comments (4)

Reporting and Tracking

July 31, 2007 – 8:28 am

A key advantage to using unique URL’s is the ability to more accurately calculate the effectiveness of a campaign by recording visits to the web. It is possible that an offer was relevant to the recipient but it was not the right time to move forward, the prospect was distracted, or the piece slipped their […]

By James Michelson | Posted in Tracking Results, PURLs | Comments (1)

Personalized Direct Mail Improves Response Rates

July 31, 2007 – 7:46 am

With new technology using Variable Data Printing (VDP) as well as Personalized web landing pages or PURLs, direct mailers have seen increases in responses rates 3 to 6 times the average response. This type of personalization is quite different from simply using a person’s name in the address or even using […]

By Tim Mahan | Posted in PURLs, Variable Data Printing, Direct Mail | Comments (2)