WebLinkVDP.com

With new technology using Variable Data Printing (VDP) as well as Personalized web landing pages or PURLs, direct mailers have seen increases in responses rates 3 to 6 times the average response. This type of personalization is quite different from simply using a person’s name in the address or even using their name in the text.

With Variable Data Printing, commonly referred to as VDP, any or all of the text and even images can be personalized for each recipient. VDP can also add a “Personalized” Web Address, such as www.Joe Sample.Weblinkvdp.com.

When the recipient type this PURL in their web browser, it takes them to a personal web landing page. The web page is pre-populated with the name and address, and even their phone (if available).

They can then update their information, add their email address, Opt-in for email follow up, request more information, or even answer survey questions.

In a another post we will detail how this new technology, will then track all this, send instant emails, keep responses statistics, and even create a database that can be exported to almost any software like Excel or you favorite CRM.