What Is VDP? | WebLinkVDP.com http://weblinkvdp.com/2007/08/05/what-is-vdp/ Reach your audience with highly personalized direct mail using PURLs - Personalized URLs and VDP - Variable Data Printing to build and capture current sales opportunities Wed, 19 Nov 2008 13:47:59 +0000 http://wordpress.org/?v=2.2.1 What Is VDP? | WebLinkVDP.com http://weblinkvdp.com/2007/08/05/what-is-vdp/#comment-45 Alton Wilkinson Thu, 13 Nov 2008 04:12:00 +0000 http://weblinkvdp.com/2007/08/05/what-is-vdp/#comment-45 n9spum2ss32l7yp3 n9spum2ss32l7yp3

]]> What Is VDP? | WebLinkVDP.com http://weblinkvdp.com/2007/08/05/what-is-vdp/#comment-5 Tim Mahan Thu, 23 Aug 2007 17:06:35 +0000 http://weblinkvdp.com/2007/08/05/what-is-vdp/#comment-5 Regarding Michael Jahn's comment on August 14th, 2007 The Wikipedia link and information and in fact the entire post, was intended for the layman and not just printing professionals. Yes, while simply imprinting the customers first name, is technically VDP, as the the Wikipedia quote points out ... "Variable Data Printing or VDP (also known as Variable Information Printing, or VIP) is a form of on-demand printing in which elements such as text, graphics and images may be changed from one printed piece to the next without stopping or slowing down the press ..." The newer VDP presses from companies such as Xerox, Kodak, or HP-Indigo make possible "on-demand printing in which elements such as text, graphics and images" in one pass Regarding Michael Jahn’s comment on August 14th, 2007 The Wikipedia link and information and in fact the entire post, was intended for the layman and not just printing professionals.

Yes, while simply imprinting the customers first name, is technically VDP, as the the Wikipedia quote points out …
“Variable Data Printing or VDP (also known as Variable Information Printing, or VIP) is a form of on-demand printing in which elements such as text, graphics and images may be changed from one printed piece to the next without stopping or slowing down the press …”

The newer VDP presses from companies such as Xerox, Kodak, or HP-Indigo make possible “on-demand printing in which elements such as text, graphics and images” in one pass

]]> What Is VDP? | WebLinkVDP.com http://weblinkvdp.com/2007/08/05/what-is-vdp/#comment-4 Michael Jahn Tue, 14 Aug 2007 13:54:51 +0000 http://weblinkvdp.com/2007/08/05/what-is-vdp/#comment-4 Wikipedia might be a wildly popular source for information and trivia, but it would hardly be sighted by ANSI or ISO. Far before digital printing systems were invented, variable data printing existed - self advancing numeric rubber stamping is a form of variable data printing. I am not sure it really matters, but if someone asked me to simply print something unique (like a persons first name) on the back of a set of digitally printed postcard (the front being the side with the address and indicia) - well, far be it from me or anyone else to somehow declare "but thats not REAL VDP." What would you call this activity then? Semi-VDP ? Baby-step VDP ? PPML/DVX was first published as ANSI CGATS.20 in 2002 by The Committee for Graphic Arts Technologies Standards (CGATS), an American National Standards Institute (ANSI) committee administered by NPES. Back then, some thought that one could not technically refer to something as a "VDP Job" unless is was struckture in this manner. This was (and is) of course "silly" - Today, XMPie, and VDP Software developer now owned by Xerox, now offers at least 5 different ways to output a VDP Job ; PPML Output Format PS Output Format VDX Output Format VPS Output Format VIPP Output Format Interestingly, when we are asked to provide a printer with a VDP source file, they often prefer that we send them a set of PDF files, each with some unique personalized variable. I guess I just don't quite understand why one would chose to make issue of what qualifies as a VDP job and what does not. As far as I can tell, no one really cares, or is somehow not invited to VDP parties because they don't do 'real VDP'. Wikipedia might be a wildly popular source for information and trivia, but it would hardly be sighted by ANSI or ISO. Far before digital printing systems were invented, variable data printing existed - self advancing numeric rubber stamping is a form of variable data printing. I am not sure it really matters, but if someone asked me to simply print something unique (like a persons first name) on the back of a set of digitally printed postcard (the front being the side with the address and indicia) - well, far be it from me or anyone else to somehow declare “but thats not REAL VDP.” What would you call this activity then? Semi-VDP ? Baby-step VDP ?

PPML/DVX was first published as ANSI CGATS.20 in 2002 by The Committee for Graphic Arts Technologies Standards (CGATS), an American National Standards Institute (ANSI) committee administered by NPES. Back then, some thought that one could not technically refer to something as a “VDP Job” unless is was struckture in this manner. This was (and is) of course “silly” - Today, XMPie, and VDP Software developer now owned by Xerox, now offers at least 5 different ways to output a VDP Job ;

PPML Output Format
PS Output Format
VDX Output Format
VPS Output Format
VIPP Output Format

Interestingly, when we are asked to provide a printer with a VDP source file, they often prefer that we send them a set of PDF files, each with some unique personalized variable.

I guess I just don’t quite understand why one would chose to make issue of what qualifies as a VDP job and what does not. As far as I can tell, no one really cares, or is somehow not invited to VDP parties because they don’t do ‘real VDP’.

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