PODi - the Digital Printing initiative, has recently released their 2007 “Digital Print Case Study Profiles”. Many of the results are quite astounding.
PROJECT: MIKASA BRIDAL REGISTRY FOLLOW-UP
Segment: Direct Marketing – Traffic Generation
• First test run – response
rate of 8.2% with
average order size in
excess of $200.
(Note: these responses
are purchases, not just
leads.)
• Second test run: 15%
response rate.
• Average revenue
generated per mailer:
$20-30.
We will be posting more of these in the near future.
Direct Mail Response Rates Tracking Results Variable Data PrintingIf you liked my post, feel free to subscribe to my rss feeds
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