By David Frey
Direct mail is perhaps, one of the most powerful marketing mediums in use today. Few other marketing tools can deliver your message with exact precision at such a low cost. The amount of mail in your mailbox everyday attests to the effectiveness of this medium (If it didn’t work, your mailbox would be […]
In todays’ new media rush to embrace the Internet and email as the ultimate advertising medium, advertisers may be overlooking a valuable resource - Direct mail. According to a new survey by International Communications Research commissioned by Pitney Bowes, reveals that “consumers clearly prefer mail over other communications vehicles such as e-mail for receiving […]
By Matt Hamilton
Using direct mail to reach prospects and customers is one of the tried and true methods to generate leads and sales for small businesses. New technologies available today can increase the impact that direct mail can have on the bottom line. Here are three simple ideas to consider adding to your […]
PODi - the Digital Printing initiative, has recently released their 2007 “Digital Print Case Study Profiles”. Many of the results are quite astounding.
PROJECT: MIKASA BRIDAL REGISTRY FOLLOW-UP
Segment: Direct Marketing – Traffic Generation
• First test run – response
rate of 8.2% with
average order size in
excess of $200.
(Note: these responses
are purchases, not just
leads.)
• Second test run: 15%
response rate.
• […]
VDP is an acronym for Variable Data Printing. A lot of people do not know what VDP is. Surprisingly even a lot of people in the printing industry. Some of them think is means simply adding some variable text or a customers name to a printed item, which is NOT VDP.* This article then, as […]
Company: Church Extension Plan
A financial services provider to families, individuals, churches.
Over the years, CEP has tested a number different direct mail approaches to market their loan programs. Current response rates were flat, 1.2% to 2.1%, with conversion to actual loans substantially lower.
KEY BENEFITS
9 X increase in response rate
Sales cycle dramatically shortened
Process for qualification of […]
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