Category Archives: Direct MailBy David Frey
Direct mail is perhaps, one of the most powerful marketing mediums in use today. Few other marketing tools can deliver your message with exact precision at such a low cost. The amount of mail in your mailbox everyday attests to the effectiveness of this medium (If it didn’t work, your mailbox would be […]
In todays’ new media rush to embrace the Internet and email as the ultimate advertising medium, advertisers may be overlooking a valuable resource - Direct mail. According to a new survey by International Communications Research commissioned by Pitney Bowes, reveals that “consumers clearly prefer mail over other communications vehicles such as e-mail for receiving […]
By Matt Hamilton
Using direct mail to reach prospects and customers is one of the tried and true methods to generate leads and sales for small businesses. New technologies available today can increase the impact that direct mail can have on the bottom line. Here are three simple ideas to consider adding to your […]
PODi - the Digital Printing initiative, has recently released their 2007 “Digital Print Case Study Profiles”. Many of the results are quite astounding.
PROJECT: MIKASA BRIDAL REGISTRY FOLLOW-UP
Segment: Direct Marketing – Traffic Generation
• First test run – response
rate of 8.2% with
average order size in
excess of $200.
(Note: these responses
are purchases, not just
leads.)
• Second test run: 15%
response rate.
• […]
New high speed presses that are able to create different versions of a marketing piece have revolutionized the way companies communicate. State of the art printers such as the XEROX IGEN III draw information from a database to produce personalized copy, offers, and art for individual recipients.
Variable data printing campaigns allow for one small print […]
Company: Church Extension Plan
A financial services provider to families, individuals, churches.
Over the years, CEP has tested a number different direct mail approaches to market their loan programs. Current response rates were flat, 1.2% to 2.1%, with conversion to actual loans substantially lower.
KEY BENEFITS
9 X increase in response rate
Sales cycle dramatically shortened
Process for qualification of […]
According to well known marketing experts Ernan Roman and Scott Hornstein, “The consensual marketing opt-in process provides both immediate and long term value to the customer. Short term, customers
begin to receive more relevant and useful communications. Over time, marketers have the ability to provide increasingly focused and targeted exchanges of information that will raise each […]
With new technology using Variable Data Printing (VDP) as well as Personalized web landing pages or PURLs, direct mailers have seen increases in responses rates 3 to 6 times the average response. This type of personalization is quite different from simply using a person’s name in the address or even using […]
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