Category Archives: Direct MarketingBy David Frey
Direct mail is perhaps, one of the most powerful marketing mediums in use today. Few other marketing tools can deliver your message with exact precision at such a low cost. The amount of mail in your mailbox everyday attests to the effectiveness of this medium (If it didn’t work, your mailbox would be […]
In todays’ new media rush to embrace the Internet and email as the ultimate advertising medium, advertisers may be overlooking a valuable resource - Direct mail. According to a new survey by International Communications Research commissioned by Pitney Bowes, reveals that “consumers clearly prefer mail over other communications vehicles such as e-mail for receiving […]
By Matt Hamilton
Using direct mail to reach prospects and customers is one of the tried and true methods to generate leads and sales for small businesses. New technologies available today can increase the impact that direct mail can have on the bottom line. Here are three simple ideas to consider adding to your […]
New high speed presses that are able to create different versions of a marketing piece have revolutionized the way companies communicate. State of the art printers such as the XEROX IGEN III draw information from a database to produce personalized copy, offers, and art for individual recipients.
Variable data printing campaigns allow for one small print […]
According to well known marketing experts Ernan Roman and Scott Hornstein, “The consensual marketing opt-in process provides both immediate and long term value to the customer. Short term, customers
begin to receive more relevant and useful communications. Over time, marketers have the ability to provide increasingly focused and targeted exchanges of information that will raise each […]
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