Category Archives: PODi - the Digital Printing initiative, has recently released their 2007 “Digital Print Case Study Profiles”. Many of the results are quite astounding.
PROJECT: MIKASA BRIDAL REGISTRY FOLLOW-UP
Segment: Direct Marketing – Traffic Generation
• First test run – response
rate of 8.2% with
average order size in
excess of $200.
(Note: these responses
are purchases, not just
leads.)
• Second test run: 15%
response rate.
• […]
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