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category archive listing Category Archives: Tracking Results

Direct Mail Reponse Rates - Case Studies

August 8, 2007 – 7:36 pm

PODi - the Digital Printing initiative, has recently released their 2007 “Digital Print Case Study Profiles”. Many of the results are quite astounding.
PROJECT: MIKASA BRIDAL REGISTRY FOLLOW-UP
Segment: Direct Marketing – Traffic Generation
• First test run – response
rate of 8.2% with
average order size in
excess of $200.
(Note: these responses
are purchases, not just
leads.)
• Second test run: 15%
response rate.
• […]

By Tim Mahan | Also posted in Response Rates, Variable Data Printing, Direct Mail | Comments (1)

Reporting and Tracking

July 31, 2007 – 8:28 am

A key advantage to using unique URL’s is the ability to more accurately calculate the effectiveness of a campaign by recording visits to the web. It is possible that an offer was relevant to the recipient but it was not the right time to move forward, the prospect was distracted, or the piece slipped their […]

By James Michelson | Also posted in PURLs | Comments (0)