A VDP Complete marketing program includes everything required to conduct a sophisticated direct mail campaign that is supported by the web to build brand awareness, enter the sales cycle at the right time, and capture current sales opportunities.
Areas of Expertise
- Data collection, integrity, and analysis for customer profiling and segmentation
- Marketing strategy – program goals, strengths, and priorities
- New customer acquisition strategies
- Opt-in / permission based marketing
- Customer contact methods, frequency, and retention rates
- In-depth campaign response reporting
- Mail and market testing methodology
- Direct mail marketing campaigns segmented by product line, including type, pieces per month, tracking, web, and email
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